As a food ingredients professional, you know that exhibiting at a food ingredients show is an effective method for building high quality leads. But why wait until the next show to build leads and increase profit?
Create brand awareness through our digital sponsorship opportunities and start to build a pipeline of highly qualified leads today! It is an effective way of getting your message across and at the same time, you’ll:
Gain exclusive access to the entire food ingredients community through our database
Increase the amount of qualified leads that you can act on immediately
Direct potential customers to your website or other touch points
Raise your profile within the industry
Generate brand awareness and increase your company’s share of mind
Take a look at the digital packages that we can offer you:
1. WEBINARS
Webinars are online seminars (audio/and or video) that viewers watch in the comfort of their office. Webinars provide viewers with valuable food ingredients product, service or industry information in an interactive format.
Key Features
Up to 1 hour live audio/video broadcast with synchronized PowerPoint slides.
Dynamic client interaction including: customized registration questions, real time polling, live Q&A and more.
Lead generation with detailed online reporting.
Complete project management from start to finish.
Experienced production team; produced with the highest technology.
Easy to use; clients access webinar via internet at their desk.
Audio presenters can conduct the webinar from anywhere in the world.
Marketed to an audience of food ingredients buyers and professionals.
Available on demand for 12 months before, during and after the live event with lead reporting.
Benefits of sponsoring a webinar
Leads: Qualified industry leads with detailed demographic information.
Leadership positioning: Be seen as a market leader and innovator. Premium logo positioning on all marketing materials for the event including; emails, online newsletters, website and banner advertising.
Mindshare: Gain a significant edge over competitors who are not yet reaching audiences online.
Lasting impact: Extend your message to your audience for up to 12 months at a time and when it’s convenient for them to view your compelling content.
Wide-reaching: Reach a global audience at their desks.
Responsible advertising: Add to your corporate social responsibility initiatives.
Time-efficient: Get your message across in an effective way.
A Product Cast is a 15 minute audio-synchronized PowerPoint presentation that allows you to share your latest products & services with our global community. It is a powerful tool for attracting business and generating leads before and after an event.
Key Features
Brings your message to life in a dynamic format.
Hosted on the food ingredients website and available on demand for 12 months in total.
Audio presenters can create their Product Cast from anywhere in the world; all you need is a phone line and internet connection.
Accessed via a URL from any website or link.
Lead generation with detailed online reporting.
Marketed to an audience of food ingredients buyers and professionals.
Benefits of creating a Product Cast
Leads: Qualified industry leads with detailed demographic information.
Leadership positioning: Be seen as a market leader and innovator.
Mindshare: Gain a significant edge over your competitors who are not yet reaching audiences online.
Wide-reaching: Reach a global audience at their desks before, during and after the show.
Price: €2,500
Combined with an Exhibitor Showcase presentation: €3,000
Get a 90 second video produced by our professional production team while at Hi Europe 2008 in September and present a powerful endorsement of your company, for a fraction of the market cost. Take advantage of the opportunity of having your senior team all in one place and put the spotlight on your company to a motivated and receptive audience.
Key features
Made by a top BBC programming professional.
Film shot at a virtual studio at the exhibition or on your stand.
Senior Board/Executives filmed about latest news, products & services and including customer testimonials.
Video clip can also be used for: email to customers & prospects, on corporate website, for internal communications, in presentations and press releases.
Benefits
Leadership positioning: Be seen as a market leader and innovator.
Mindshare: Gain a significant edge over the competition.
Wide-reaching: Reach a global audience at their desks.
Highly cost effective: use of experienced TV programme makers at a fraction of the cost.
Targeted Marketing: reach your required audience with impactful and creative messages.
Prices:
€1,850 - Creation of video clip at an exhibitor stand (without marketing to our community after Hi Europe 2008)
€ 1,375 - Creation of video clip in studio at Hi Europe 2008 (without marketing to our community after Hi Europe 2008)
€ 2,750 - Package including promotion after Hi Europe 2008: email to our customer database promoting video clips, promotion on two Hi Europe 2008 newsletters and banners on Hi Europe website promoting video clips
4. ONLINE NEWS DISTRIBUTION (through our sister company PRNewswire)
Online news distribution, Search Engine Optimization, & Microlist Media Distribution
Combine online distribution, SEO and a Microlist targeted media list to generate interest for your company. Strategic SEO will place your message in the top search results of major search engines and will reach more than 4,300 Websites and online databases and over 150 RSS feeds to give you a potential audience of millions connecting with journalists, bloggers, consumers and investors. Plus, with Microlists, provide an added boost of power to your message targeting individual journalists who have specifically requested source information relating to your specific segment or industry that they cover.
5. MULTIMEDIA NEWS RELEASES (through our sister company PRNewswire)
Multimedia News Release
The MNR is the next generation news release; a multi-platform, interactive combination of text, video, photography, audio and Web that presents your message in the fullest, most memorable context possible. You provide the vision, logo, graphics, video screen grabs, five links and we’ll provide the hosting, full national media distribution, content sharing, social media tagging, HTML e-mail distribution, archival for one year and custom reporting. Plus, receive the added boost of online distribution in combination with SEO reaching more than 4,300 Web sites and online databases and placement in top search results of major search engines.
6. EXHIBITOR VIRTUAL STANDS YEAR AROUND (through our sister company PRNewswire)
MediaRoom ShowCase / Electronic Press Kit
Put all your information about your event presence in one place—with your own URL—so the media, customers, partners and investors can easily find you before, during or after the show. MediaRoom ShowCase is a press kit and a trade show booth wrapped up into a single, can't-miss package—a web site hosted by us and controlled by you and linked off our event website. It’s a dedicated, full-service site for your event-related information so all your important audiences can easily find it.
As you can see, there are many ways to increase your exposure – and ultimately, your ROI – with digital products. To discuss these options and help determine which would most suit your objectives, please contact Rowena Atkins on +44 (0) 207 921 8667 or email her at ratkins@cmpi.biz.
For event related digital promotion (web banners, newsletter sponsoring, etcetera), please contact Julien Bonvallet at jbonvallet@cmpi.biz or +31 346 559 444
